On New Year’s Day, 2019, VINCE AZURE (azh-er) released three long-awaited songs that are easily the best yet from the up & coming NYC recording artist. They are: “Homewrecker,” “We Said Forever,” and “I Don’t Wanna Be Your Friend.” Azure explores the complex themes of authenticity, altruism and love embodied in each of his evocative, sonic creations of infectious pop / rock music.

“I was born to perform music on a stage,” says Vince Azure. This is something he discovered the first time he picked up the guitar as a child. It all started for Azure when he first heard The Beatles at age ten and was instantly captivated. That was the moment that changed everything. “The decision to devote my life to making music was like none other I’ve ever made,” explains Azure. “There was absolutely no doubt in my mind that this was what I wanted to do.” More than ten years later, his passion for music is stronger than ever, as is evident in his actions and ambitions.

Azure came onto the NYC music scene five years ago with the independent release of his Debut EP ‘Ad Astra.’ After working his way up from playing at grittier clubs, Azure opened for Grammy-nominated recording artist James Bay at Rockwood Music Hall. Soon thereafter, he became a mainstay there, performing to a packed house at every show. In the summer of 2016, Azure independently organized his first U.S. and European tours, sharing his music with audiences from Los Angeles to Paris.

Azure has spent countless hours sharpening his performance abilities to ensure that his passion and talents burn brightly every time he takes the stage. Azure’s dynamism, sheer energy, powerful voice and enthralling guitar-playing abilities make it easy for him to entrance and enrapture an audience.

Azure’s power to perform is matched only by his capacity in the studio to write and record genuine and evocative songs, rich in both their musical and lyrical content. Azure draws on many musical influences, constantly shaping his sound to create a unique style of Pop and Rock music. “I just want to make honest music that really resonates...” Azure explains. “All of my songs are utterly sincere. I just want to connect with people by expressing my truth in the hope that maybe they’ve felt the same way at some point,” says Azure. “When people listen to my music, all I want them to say is: ‘He understands how I feel!’”

For Azure, being genuine is the most important thing in his music career. He recalls passing on an opportunity to work with a multi-Grammy award-winning producer several years ago. “I had the utmost respect for him and his endeavor, but he wanted me to be something that I wasn’t and I couldn’t roll with that. It was just phony,” explains Azure. “There’s nothing about me or my music that’s affected. It’s all real. It’s not just an image. I don’t have an angle; I just want to influence and inspire you,” Azure says. With his three new powerful songs, Azure asserts that you can remain honest and genuine as a recording artist, while still creating catchy and appealing music. Azure is currently in the studio writing and recording material for release in 2019 and will be touring the U.S. throughout the spring and summer.